UI Design Case Study: SK Holidays Website
UI, Web Design, Travel
The SK Holidays website design aimed to elevate the user interface, providing a seamless and visually engaging experience for users exploring travel destinations and packages. This case study explores the UI design process, highlighting key decisions and outcomes.
👩💻 Role: UI Designer
⌛ Timeline : Dec 2023- Present
👥 Team : Individual
Design Objectives
Visual Appeal : Create an engaging and visually appealing interface to evoke wanderlust and captivate users from the moment they land on the website.
Consistency and Coherence : Establish a cohesive visual language and maintain consistency across all pages, ensuring a unified and immersive experience.
User-Friendly Interactions : Prioritise intuitive interactions, smooth transitions, and micro-animations to enhance the overall usability and delight users.
Responsive Design : Develop a responsive UI that provides a consistent and enjoyable experience across various devices, catering to users on desktops, tablets, and smartphones.
Mood Board and Visual Exploration
Wireframing
Visual Design
Color Theme: Inspired by the vibrancy and diversity of travel destinations. Cool colors have been chosen to evoke a sense of adventure, excitement, and cultural richness.
Typography : The font strike a balance between modernity and readability. A combination of elegant headings and clean, sans-serif body text ensures a sophisticated yet approachable aesthetic.
- Clear and legible fonts helps with easy reading, even on smaller screens.
- Font hierarchy guides users through the content, emphasising key information.
Work in Progress
Component Design
Website Design
Usability Testing