👩💻 Role: UX Designer
⌛ Timeline : Jan - Mar 2023
👥 Team : Team Project
PROBLEM STATEMENT
The University of Limerick community struggles with challenging commutes due to inadequate public transport, costly fuel, and traffic congestion. These obstacles hinder campus engagement and drive a demand for online classes. This is a problem because, the university faces revenue loss from reduced on-campus activity and underutilisation of resources.
OBJECTIVES
- Single platform for all the members of the University community.
- Selecting the best path & partner for commuting.
- Foster a Sustainable Environment
- Enhance Environment Social Connections and Accessibility
- Ensure Safety and Trustworthiness
RESEARCH METHODOLOGY
Survey Observations
We conducted an online survey, receiving insights from 36 users, aiming to comprehend the transportation patterns and choices among both students and faculty. The survey's purpose was to grasp the existing transportation scenario at the University of Limerick and pinpoint areas for enhancement, aligning with the transportation requirements of the university community.
Insights and Potential Opportunites
Benchmarking
To gather feature insights, we performed benchmarking by evaluating three selected applications in the market. We conducted a thorough analysis, outlining both the strengths and weaknesses. This exercise aimed to identify gaps and formulate solutions within our application to enhance its functionality and usability.
User Persona
SWOT Analysis
A SWOT analysis condenses an app's strengths, weaknesses, opportunities, and threats into a brief snapshot. Strengths leverage advantages, weaknesses point to improvements, opportunities offer growth prospects, and threats highlight risks. This analysis helps focus strategies and optimize the app's position in the competitive landscape.
USER FLOW
A navigation map outlines a user's sequential steps to accomplish a task or achieve a goal within the Unipool app.
WIREFRAMING
A wireframe for the UniPool app involved sketching a basic visual representation of its layout, structure, and essential elements. Here's the simplified outline of the wireframe for both the passenger and driver interfaces
FEATURES
The final screen for the UniPool app involved creating the Figma prototype a basic visual representation that would be used during user testing sessions to gather feedback and iterate the design further. Here are the main features of the application:
Onboarding Screens
The onboarding process is structured based on Jacob's Law of Familiarity, ensuring a design that aligns with other student login pages. This adherence to a familiar format helps users easily navigate the login procedure, enhancing their overall user experience. The OTP verification provides an additional layer of security and instils confidence in users regarding their data privacy.
Home Screen
The application's home page initiates with UX microcopy, creating a warm and personalized welcome for the user. It provides a delightful touch, aiming to evoke a positive feeling. Users have the option to seamlessly toggle between roles, either choosing to be a rider or offer a ride based on their specific needs. Following this, users can easily input crucial carpooling details like date, time, and other necessary information through an intuitive interface and a clear CTA button.
Requesting a Ride - Passenger
The app offers sections where the passenger, input ride details. They can then search for available rides and send requests to suggested drivers based on route compatibility. Accepted ride requests lead to the sharing of further ride details.In alignment with UX principles aimed at reducing cognitive load, we've designed the task flow to be completed within seven or fewer intuitive steps. This aims at enhancing usability of the application, ensuring a seamless user experience.
Publishing a Ride
The driver interface allows users to set ride details and publish the ride. Upon a passenger's ride request, the driver is notified and can choose preferred ride-shares based on suggestions. A verification code starts the ride, and an in-app chat facilitates coordination between the driver and passenger.In alignment with UX principles aimed at reducing cognitive load, we've designed the task flow to be completed within seven or fewer intuitive steps. This aims at enhancing the usability of the application, ensuring a seamless user experience.
Click the link below 👇 to go to the figma interactive prototype
USER TESTING
Conducting a heuristic evaluation involves experts assessing the app's interface using established usability principles, offering insights into alignment with best practices and suggesting areas for improvement. Eye-tracking studies enhance user testing by analyzing where and how long users focus on the screen, aiding in optimizing the app's layout and visual hierarchy for improved attention and engagement. A/B testing different app versions or features with a user segment allows for a direct comparison, unveiling preferences and performance of various design elements and functionalities.
Thank You for checking out the project :)